Many marketers are so far too busy building links to concentrate on some of the simple SEO factors. They are forgetting that the on page factors are vital in SEO.

These are simple to do and should be one of the first things you do with any new site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

The first step is for you to make sure you have set your title tag correctly. This must be no longer than 64 characters. Any longer and it will be cut off and this will look very peculiar in the search engine listings.

The title tag has to inform your visitors what your site is about so as to entice them to visit It has to really include the main keyword for that page. All the pages on your website must have a title tag unique to it. You shouldn’t use the same title tag on every page.

Your meta keywords and meta description tags are also important. These are used by the search engine robots to help determine the theme of your site. These are not overly relevant to the search engines because the majority of them analyze your site to determine what it’s about.

These are of importance if you are using Adsense as if you don’t use these meta tags, you may find your Adsense ads are not targeted for your niche.

Because the meta description appears in the search engine results it is vital to you. This 150 characters is all you get to make people click on your URL. This sentence must be enticing and concise.

These both must be different for each page within your site.

All pictures on your website have what are called as ALT tags. These are tags which provide an alternative description for the visually impaired. The search engines notice these and can get your images ranking well. Do not assign the same keyword to more than 2 or 3 ALT tags and add the word image, picture or graphic after the keyword}. This notified the search engines your website is appropriate for those keywords.

Your header 1 or H1 tag needs to also include your main keyword. This is another consideration in search engine rankings.

Your site will rank better if you use your keyword and related keywords in the body of your page.

You must not spam or keyword stuff any of your pages because it is a surefire method to get yourself dropped from the search engine.

Some simple on page SEO can give you the advantage in the struggle for top search engine rankings. Not all marketers do any on page SEO and so this could give you the edge over your competition

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